BCycle Mobile App

A mixed-methods usability evaluation of Indianapolis's bike-share app uncovering where riders lose trust and what the interface needs to fix it.

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Title

BCycle Mobile App

BCycle Mobile App

Industry

Urban Mobility

Urban Mobility

Date

2025

2025

Approach

Led a team through a mixed-methods evaluation combining semi-structured interviews, think-aloud usability sessions, SUS surveys, and heuristic analysis with Nielsen's 10 principles. 7 participants, 9 survey respondents, 5 key insight areas.

Challenge

Bike-share trips are time-sensitive and happen outdoors. When the BCycle app shows wrong availability data, unclear unlock confirmations, or missing features like a ride timer, riders develop workarounds and confidence in the system breaks down.

Designing for shared mobility means designing for confidence in motion. This study showed that even small gaps in feedback or accuracy can ripple into real anxiety for riders. The research pointed to clear, actionable improvements and reinforced that human-centered methods are the most reliable way to find them

Designing for shared mobility means designing for confidence in motion. This study showed that even small gaps in feedback or accuracy can ripple into real anxiety for riders. The research pointed to clear, actionable improvements and reinforced that human-centered methods are the most reliable way to find them

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